Stoke-on-Trent, July 11, 2017 Independent dealership Ian Brown Tyres has passed the Michelin Auto Professional programme’s rigorous audit for the sixth time in a row, becoming one of the longest-serving Michelin Certified Centres in the UK. The North Yorkshire dealership achieved a 94 per cent pass rate in its 2017 audit, and can continue to…
Stoke-on-Trent, June 26, 2017 A 16-strong group of promising tyre dealership staff have taken part in the first Michelin Tyre Academy programme of 2017 – a dedicated training course to help members of the Michelin Auto Professional network develop the next generation of expert technicians. Michelin held two launch events, with seven delegates from dealerships…
Stoke-on-Trent, March 23, 2017 Tyre dealerships can roll out a personalised, business-boosting website in just two hours with the help of Michelin Click2Sell – a flexible ‘website in a box’ that helps dealers build their online presence and attract new customers with ease. Click2Sell is believed to be the only tyre manufacturer-backed website-building package to…
Stoke-on-Trent, March 1, 2017 Tyre dealerships have crowned their new ‘Online Champions’ at two free digital training sessions hosted by Michelin, which is helping retailers boost sales and profits through internet optimisation. Representatives of 20 Michelin Auto Professional dealerships attended one of two training events, held jointly in Stoke-on-Trent and Dublin. They mark the first…
Stoke-on-Trent, January 30, 2017 Michelin has relaunched its web-based Dealer Portal, giving the tyre dealerships of Michelin’s Auto Professional partnership programme easy access to their vital statistics. The portal was created to help partner dealers work closely with Michelin and plan business growth, as it groups together key data, including the value of the dealers’…
Stoke-on-Trent, December 16, 2016 Delegates from the Michelin Tyre Academy ‘Class of 2016’ flew to the company’s Clermont-Ferrand headquarters for the third and final module of the training course, and were rewarded for their dedication with a 4X4 driving experience on a mountain-top track. Six students from the Academy’s initial 2016 intake were selected for…
Stoke-on-Trent, December 8, 2016 Guildford Tyre Company is the latest independent tyre dealership to achieve Michelin Certified Centre status, passing the Michelin Auto Professional advocate programme’s challenging audit at its three sites in Cranleigh, Gatwick and Guildford. Having earned the right to display Michelin Certified Centre signage, all three sites will sport the iconic Michelin…
Stoke-on-Trent, November 16, 2016 Potential customers who research tyres online, but purchase offline, represent a major growth opportunity for tyre dealers – and the dealerships of Michelin’s Auto Professional advocate network learned how best to target this key demographic at the programme’s annual conference. The event – held this year at Richmond Hill Hotel –…
Stoke-on-Trent, October 13, 2016 Independent dealership Universal Tyres’ Chelmsford site has been named the National Tyre Distributors Association (NTDA) Tyre Retail Centre of the Year, fending off competition from national tyre dealerships around the country. The Chelmsford site impressed the judges with its modern design, well-stocked tyre storage and skilled, polite fitting team. The site…
Stoke-on-Trent, October 06, 2016 Tyre dealership staff selected to join the Michelin Tyre Academy ‘Class of 2016’ travelled to the company’s Dundee factory for the course’s second module, as their journey towards becoming expert technicians continues. The manufacturer flew a group of 17 attendees – selected from dealerships of the Michelin Auto Professional network –…
Stoke-on-Trent, July 29, 2016 Independent dealership Universal Tyres is the latest recruit to join the ranks of Michelin Certified Centres, after eight of the company’s sites comfortably passed the Michelin Auto Professional advocate programme’s stringent audit requirements. The dealership’s Chelmsford, Colchester, Dartford, Greenwich, Ipswich, Plaistow, Staines and West Thurrock sites were the first selected by…
Stoke-on-Trent, June 23, 2016 Promising tyre fitters from around the UK and Ireland have assembled in Stoke-on-Trent for the launch of Michelin’s 2016 Tyre Academy course, which will transform their raw talent into the skills of an expert technician. A group of 10 fitters selected from dealerships of the Michelin Certified Centre (MCC) network were…
Stoke-on-Trent, May 9, 2016 Online tyre shoppers can one-click-fit at Wales’ Huw Lewis Tyres, thanks to a new dual-language website part-funded by the Michelin Auto Professional programme’s business development fund. The revamped website showcases the Michelin Certified Centre dealership’s entire tyre product range and service offering in both English and Welsh, along with a ‘find…
Michelin’s ambition is to sustainably improve its customers’ mobility. The leader in the mobility sector, Michelin designs, manufactures, and distributes the tyres best suited to their requirements and uses as well as services and solutions to improve transport efficacy. With its offers Michelin allows its customers to enjoy unique moments when traveling.
Michelin also develops high-technology equipment intended for multiple fields. Based in Clermont-Ferrand, Michelin is present in 175 countries, employs 132,200 people and operates 67 tyre factories that, together, produced approximately 200 million tyres in 2022. (www.michelin.com)
