Michelin launches Click2Sell ‘website in a box’ for tyre dealerships

Stoke-on-Trent, March 23, 2017

Tyre dealerships can roll out a personalised, business-boosting website in just two hours with the help of Michelin Click2Sell – a flexible ‘website in a box’ that helps dealers build their online presence and attract new customers with ease.

Click2Sell is believed to be the only tyre manufacturer-backed website-building package to allow dealerships in the UK and Ireland the freedom to promote their chosen tyre range online – whether that’s primarily Michelin tyres or a premium competitor – and is available to any tyre dealership.

The initial service is now available, with Michelin Auto Professional dealerships enjoying a discounted rate, and the support of the Michelin team both during and after the set-up process.

Nick Gilbert, Digital Marketing Manager at Michelin, says: “We want to help independent tyre dealerships around the country get the best from the online marketplace, win new customers, and boost revenue. With our Click2Sell offer, it’s easy for a dealership to develop a strong online presence, and they don’t need to have any prior digital experience to get up and running fast.”

Once a dealership’s initial Click2Sell website is online, the dealer can add additional applications, including pay-in-store stock reservation, and upsell services such as air conditioning recharging and wheel alignment through an online appointment booking system.

Michelin’s Click2Sell service is built around a flexible website template that can be customised to match the dealership’s branding. Dealerships can also take advantage of features including an interactive map to illustrate points of sale, an area to run promotions, and a dedicated customer feedback system.

To sign up for a Michelin Click2Sell website, dealers should contact their local Michelin Account Manager.


Michelin, the leading tyre company, is dedicated to sustainably improving the mobility of goods and people by manufacturing, distributing and marketing tyres for every type of vehicle. It also offers innovative business support services, digital mobility services and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 112,300 employees and operates 68 production plants in 17 countries. The Group also has a Technology Centre, responsible for research and development, with operations in Europe, North America and Asia. (www.michelin.com)

For further press information please contact:
David Johnson, Michelin Press Office
Tel: + 44 (0) 1782 402341      Email:

Andy Hemphill or Beth Laws, Garnett Keeler PR, Inver House, 37-39 Pound Street,
Carshalton, Surrey, SM5 3PG
Tel: +44 (0)20 8647 4467   E-mail: andy.hemphill@garnettkeeler.com or beth.laws@garnettkeeler.com


About Michelin

Michelin’s ambition is to sustainably improve its customers’ mobility. The leader in the mobility sector, Michelin designs, manufactures, and distributes the tyres best suited to their requirements and uses as well as services and solutions to improve transport efficacy. With its offers Michelin allows its customers to enjoy unique moments when traveling.
Michelin also develops high-technology equipment intended for multiple fields. Based in Clermont-Ferrand, Michelin is present in 175 countries, employs 132,200 people and operates 67 tyre factories that, together, produced approximately 200 million tyres in 2022. (www.michelin.com)