WHEELY-SAFE PROTECTION PAYS OFF FOR GTS

Icelandic coach company and tour operator GTS has improved the safety of its operation and made significant financial savings since fitting its vehicles with Wheely-Safe technology.

The family-run company is in the process of rolling out the in-motion wheel loss detection system, which combines brake and hub temperature monitoring with an intelligent tyre pressure monitoring system (TPMS), across its 40-strong coach fleet.

It has already proved a shrewd investment, according to GTS Owner Tyrfingur Guðmundsson.

“We have had the system in place on around 10 of our coaches for just over a year now, and it has saved us from five potentially dangerous and costly wheel loss incidents,” he says. “It’s a brilliant system. On each occasion, the instant alerts were sent to the driver and allowed us to investigate and safely solve the problem without any incident.

“If you think about the damage each of those incidents would have caused, the financial savings are huge.”

GTS has been running coach tours in Iceland since 1969, transporting customers to all corners of the country. Having had several wheel loss incidents over the years, the business was keen to find a solution.

It has opted for Wheely-Safe’s external TPMS sensors, which replace the valve cap and auto-pair with an in-cab solar receiver. These are fitted alongside a pair of wheel loss sensors, which can also monitor temperatures around the brakes and hub, on each wheel. The system has been fitted by the company’s in-house team of mechanics.

“This technology makes sense for us for so many reasons,” adds Guðmundsson. “Obviously when you are transporting passengers, safety is the number one concern. The financial savings are also a major plus.

“The system is a one-stop solution that gives us confidence that everything in the wheel and tyre is operating as it should be.”

ends

Notes to editor:

Wheely-Safe is an automotive technology business founded in 2010 by two lifelong friends – Gary Thomas, a Director of his own transport compliance consultancy, and Gary Broadfield, a Director of Technology and serial inventor for a large Japanese electronics manufacturer. Together they brought the marriage of skills required to help solve wheel loss issues in the automotive sector, and to tackle the huge number of vehicles driving every day on under-inflated tyres. The early years of Wheely-Safe concentrated on attaining worldwide patent protection and technology small enough to fit near the wheels of all vehicle types, from cars and vans to trucks and trailers – with its first products launched into the market during 2018, and a second generation following in 2022. For more information please visit: www.wheely-safe.com

 For further press information please contact:

Dan Jones or James Keeler at Garnett Keeler PR on 020 8647 4467 or by email to dan.jones@garnettkeeler.com / james.keeler@garnettkeeler.com

To access Wheely-Safe’s online newsroom please visit https://gk.news/wheelysafe

WS/123/23


About Wheely-Safe

Founded in 2010, Wheely-Safe is an innovative automotive safety technology company focused on eliminating some of the most persistent and high-risk challenges in road transport.
The company’s first commercial solutions, launched in 2018, were developed to address critical wheel-end risks including wheel loss, tyre under-inflation, and excessive wheel hub temperatures — issues that can lead to costly breakdowns, vehicle damage, and serious safety incidents. Building on real-world fleet experience, a second-generation product range was introduced in 2023, delivering enhanced accuracy, improved durability, and easier installation and operation.
Today, Wheely-Safe Connect represents the next evolution in wheel-end safety. The connected system continuously monitors wheel nut movement, tyre pressure, and other safety-critical conditions in real time, providing instant alerts to drivers and fleet operators before minor issues escalate into failures or roadside incidents. By combining proven monitoring technology with modern connectivity, Wheely-Safe enables fleets to move from reactive maintenance to proactive prevention.
The result is clear: improved vehicle safety; reduced downtime; lower maintenance and recovery costs; enhanced compliance; greater peace of mind for drivers and fleet managers.
With a focus on innovation, reliability, and practical fleet performance, Wheely-Safe continues to set new standards in wheel-end safety and operational efficiency.
For more information, please visit www.wheely-safe.com.


Contacts

Dan Jones, Garnett Keeler PR
+44 (0)20 8647 4467
dan.jones@garnettkeeeler.com
James Keeler, Garnett Keeler PR
+44 (0)20 8647 4467
james.keeler@garnettkeeler.com
Wheely-Safe
Ground Floor
1 Newlands Court
Attwood Road
Burntwood
Staffordshire
WS7 3GF
44 (0)1543 415823
info@wheely-safe.co.uk
https://www.wheely-safe.com
Wheely-Safe
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