WHEELY-SAFE EXPANDS ITS TEAM WITH KEY APPOINTMENTS

Staffordshire-based technology firm Wheely-Safe has made four new appointments to its growing staff.

Ian Maynard has joined as Business Development Manager, Amrit Grewal comes on board as Senior Engineer, Chris McLaughlin joins as System Integration Specialist, while Zoe Lucas has been appointed Field Sales Group Leader.

Maynard has more than 25 years’ experience in the commercial vehicle industry, including various sales, strategic and account management roles. His main objectives in his new position focus on developing a robust distribution network for Wheely-Safe’s products in the HGV, OTR and Ports & Terminals markets, as well as continuing to secure sales growth across the business.

“It’s great to work at a company with products that can deliver real benefits,” he says. “Our technologies address important wheel safety issues and also allow fleets to reduce operating costs and vehicle downtime.”

Grewal comes on board from his previous position as Electronics Engineer at Rolls Royce, working on aerospace technology and civil aviation. Reporting directly to Group Director Gary Broadfield, at Wheely-Safe he will be responsible for hardware and software development for new products, as well as general maintenance of the existing product range, plus managing the business’ engineering department.

“This is more than just a job for me, it’s a passion and I’m very pleased to be joining a growing company, manufacturing and designing products that make a genuine difference to the end users in terms of safety and efficiency,” says Grewal.

As System Integration Specialist, McLaughlin will work closely with Grewal, managing Wheely-Safe’s software development processes and the integration of all new systems into the business’ existing infrastructures.

“It’s an industry I know well, having worked in automotive engineering software for the majority of my career,” he says. “The technologies we are developing and already have in place require strict safety standards. Part of my role will be ensuring we are always meeting those standards and putting together recommendations for any work that might need to be done.”

Lucas joins as Field Sales Group Leader, looking after a team targeting smaller to mid-size fleets across the UK. Reporting to Sales Director Andy Congrave, she will be responsible for driving results for her team and providing any training and development tools they may require.

“We’re having some real successes already and generating some great new leads for the business,” says Lucas, who joins Wheely-Safe with almost a decade of experience in various sales roles. “There is a fantastic energy across the team, with a shared focus on improving road transport safety.”

ends

Notes to editor:

Wheely-Safe Ltd is a technology start-up founded in 2010 by two lifelong friends – Gary Thomas, a Director of his own transport compliance consultancy, and Gary Broadfield, a Director of Technology and serial inventor for a large Japanese electronics manufacturer. Together they brought the marriage of skills required to help solve wheel loss issues in the automotive sector, and to tackle the huge number of vehicles driving every day on under-inflated tyres. The early years of Wheely-Safe concentrated on attaining worldwide patent protection and technology small enough to fit near the wheels of all vehicle types, from cars and vans to trucks and trailers – with its first products launched into the market during 2018. www.wheely-safe.com

For further press information please contact:

Dan Jones or James Keeler at Garnett Keeler PR on 020 8647 4467 or by email to dan.jones@garnettkeeler.com / james.keeler@garnettkeeler.com

To access Wheely-Safe’s online newsroom please visit https://gk.news/wheelysafe

WS/100/22


About Wheely-Safe

Founded in 2010, Wheely-Safe is an innovative automotive safety technology company focused on eliminating some of the most persistent and high-risk challenges in road transport.
The company’s first commercial solutions, launched in 2018, were developed to address critical wheel-end risks including wheel loss, tyre under-inflation, and excessive wheel hub temperatures — issues that can lead to costly breakdowns, vehicle damage, and serious safety incidents. Building on real-world fleet experience, a second-generation product range was introduced in 2023, delivering enhanced accuracy, improved durability, and easier installation and operation.
Today, Wheely-Safe Connect represents the next evolution in wheel-end safety. The connected system continuously monitors wheel nut movement, tyre pressure, and other safety-critical conditions in real time, providing instant alerts to drivers and fleet operators before minor issues escalate into failures or roadside incidents. By combining proven monitoring technology with modern connectivity, Wheely-Safe enables fleets to move from reactive maintenance to proactive prevention.
The result is clear: improved vehicle safety; reduced downtime; lower maintenance and recovery costs; enhanced compliance; greater peace of mind for drivers and fleet managers.
With a focus on innovation, reliability, and practical fleet performance, Wheely-Safe continues to set new standards in wheel-end safety and operational efficiency.
For more information, please visit www.wheely-safe.com.


Contacts

Dan Jones, Garnett Keeler PR
+44 (0)20 8647 4467
dan.jones@garnettkeeeler.com
James Keeler, Garnett Keeler PR
+44 (0)20 8647 4467
james.keeler@garnettkeeler.com
Wheely-Safe
Ground Floor
1 Newlands Court
Attwood Road
Burntwood
Staffordshire
WS7 3GF
44 (0)1543 415823
info@wheely-safe.co.uk
https://www.wheely-safe.com
Wheely-Safe
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