MICHELIN X MULTI ENERGY TYRES FUEL SUSTAINABILITY DRIVE AT BOUGHEY DISTRIBUTION

Boughey Distribution has become one of the largest fleets in the UK to adopt a Michelin X Multi Energy tyre policy on all new vehicles joining its fleet.

The Wardle-based business is set to take advantage of the efficiency and sustainability advantages of Michelin’s first ever regional fuel-saving tyre, specifying the fitments on 127 new Volvo FH 460 6×2 tractor units with Globetrotter XL cabs.

Paul Brimelow, Boughey Distribution’s Group Fleet Engineer, set the new policy after close consultation with long-standing service provider Quinton Tyres, which has been responsible for managing the firm’s rubber for more than 14 years.

The decision means the new Volvos will roll off the production line on 315/70 R22.5 Michelin X Multi Energy drive tyres. These combine all the experience Michelin has gained with its ultra-low rolling resistance X Line Energy fitments, designed for long-haul work – in a tyre honed for saving fuel and therefore reducing environmental impact in regional operations.

Brimelow explains: “The decision to renew our entire fleet with Volvo FHs gave us the opportunity to analyse every aspect of the vehicle specification, and ensure it was fine-tuned for maximum efficiency.

“The team at Quinton Tyres recommended the X Multi Energy tyres, and it just made perfect sense. It’s ideal for the mix of work we handle; still offers excellent mileage potential, with no trade off in terms of safety and durability, plus we can enjoy a notable improvement in fuel efficiency.

“Being part of the X Multi range also means it qualifies for Michelin’s free accidental tyre damage guarantee, which gives us the reassurance that our investment is protected in the event of the damage before it is 50 per cent worn.”

Stuart Quinn, Managing Director of Quinton Tyres, explains: “Boughey Distribution looks to us to provide strategic-level consultancy as well as quality tyres backed up by professional tyre management expertise. This starts by recommending the best possible fitments for the fleet, and then managing them carefully through multiple lives on the fleet to extract the maximum performance from every single tyre.”

Key to the performance of Michelin’s X Multi Energy tyres are several unique Michelin technologies including InfiniCoil, which sees a continuous steel wire wrapped around the tyre to provide greater tread stability, resulting in enhanced fuel savings and increased tyre life. Plus Powercoil, an advanced generation of robust steel casing cables, is also used to help reduce rolling resistance and contribute to the tyre’s impressive fuel-saving capabilities.

Michelin X Multi Energy tyres are regrooveable and retreadable via the Michelin Remix process, and benefit from 3PMSF (Three Peak Mountain Snowflake) and M+S (Mud + Snow) markings which are testament to their impressive grip in all weather conditions.

Boughey Distribution operates a 100 per cent Michelin policy across all axles of its fleet, with the new truck specification complementing a Michelin X Multi T policy on its trailers.

The customer expects to have 73 new trucks in service by the end of the year, all supplied through Thomas Hardie Commercials. The remaining 54 new Volvos will enter service in 2022.

For more information, visit business.michelin.co.uk.

Michelin, the leading mobility company, is dedicated to enhancing its clients’ mobility, sustainably; designing and distributing the most suitable tyres, services and solutions for its clients’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve a variety of industries. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 123,600 employees and operates 71 tyre production facilities which together produced around 170 million tyres in 2020. (www.michelin.com)

FOR FURTHER PRESS INFORMATION PLEASE CONTACT:
David Johnson, Michelin UK
d.johnson@michelin.com

Lois Spall or Dan Jones, Garnett Keeler PR
lois.spall@garnettkeeler.com  / dan.jones@garnettkeeler.com
+44 (0)20 8647 4467

MICHTLDURB/455/21


About Michelin

Michelin’s ambition is to sustainably improve its customers’ mobility. The leader in the mobility sector, Michelin designs, manufactures, and distributes the tyres best suited to their requirements and uses as well as services and solutions to improve transport efficacy. With its offers Michelin allows its customers to enjoy unique moments when traveling.
Michelin also develops high-technology equipment intended for multiple fields. Based in Clermont-Ferrand, Michelin is present in 175 countries, employs 132,200 people and operates 67 tyre factories that, together, produced approximately 200 million tyres in 2022. (www.michelin.com)


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