Michelin truck and bus teams to work closely in UK and Nordics

Stoke-on-Trent, March 15, 2017

Michelin’s truck and bus division has strengthened operations in northern Europe, with the heads of its commercial and marketing teams in the UK and Ireland taking on responsibility for Denmark, Finland, Iceland, Norway and Sweden.

The creation of a larger ‘North Europe’ team brings wider expertise and greater resources to staff across all seven countries, meaning customers will benefit from an even higher level of service.

The changes see Guy Heywood, [49], appointed Truck & Bus Commercial Director – North Europe and Chris Smith, [33], appointed Truck & Bus Marketing Director – North Europe. Heywood will also continue as Commercial Director of Michelin Tyre plc, which sees him represent Michelin commercially in the UK and Ireland, co-ordinating across all product lines.

Commenting on the new role, Heywood explains: “Bringing our teams together makes a lot of business sense. It streamlines processes, gives us greater critical mass and ensures we have access to wider industry knowledge, which in turn directly strengthens our offer to customers.”

Smith adds: “There’s a lot of synergies between these countries; particularly our focus on ensuring we offer the same level of service to all fleets, regardless of whether they run one truck or 1,000. We’re currently looking at how we can share some of our latest innovations from the UK, including the Michelin OnCall geolocation app we’ve just launched.”

The Nordic markets see truck and bus tyre sales grow significantly between July and November each year, as fleets invest in new tyres to ensure the highest levels of grip and operational safety throughout winter.

Michelin predicts demand for approximately 1.3 million truck and bus tyres across the Nordics in 2017. This market traditionally favours super single 385/65 R 22.5, 315/80 R 22.5 and 385/55 R 22.5 tyres, plus 265/70 R 19.5 tyres on trailers.

For further information on the Michelin commercial vehicle tyre range visit http://trucks.michelin.co.uk/


Michelin, the leading tyre company, is dedicated to sustainably improving the mobility of goods and people by manufacturing, distributing and marketing tyres for every type of vehicle. It also offers innovative business support services, digital mobility services and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 112,300 employees and operates 68 production plants in 17 countries. The Group also has a Technology Centre, responsible for research and development, with operations in Europe, North America and Asia. (www.michelin.com)

For further press information please contact:
David Johnson, Michelin Press Office
Tel: + 44 (0) 1782 402341      Email:

Andy Hemphill or Beth Laws, Garnett Keeler PR, Inver House, 37-39 Pound Street,
Carshalton, Surrey, SM5 3PG
Tel: +44 (0)20 8647 4467   E-mail: andy.hemphill@garnettkeeler.com or beth.laws@garnettkeeler.com


About Michelin Truck

Michelin, the leading tyre company, is dedicated to enhancing its clients’ mobility, sustainably; designing and distributing the most suitable tyres, services and solutions for its clients’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve the mobility industry. Headquartered in Clermont-Ferrand, France, Michelin is present in 171 countries, has more than 114,000 employees and operates 70 production facilities in 17 countries which together produced around 190 million tyres in 2017. (www.michelin.com)