Michelin Business Professional two-wheel network urged to use digital to help boost dealership sales and reputation

Understanding exactly what motorcycle tyre customers need from consumer websites is key to building off and online sales and reputation, Michelin’s partner dealers have been told at an annual conference. Delegates at the full-day event at Stapleford Park Country House Hotel in Leicestershire were given advice on creating the right balance between an effective digital…


Ian Brown Tyres triumphs at the NTDA Awards, scooping the Retail Centre of the Year prize

Malton-based independent tyre dealership Ian Brown Tyres is celebrating after being named the best in the business – picking up the prestigious Retail Centre of the Year prize at last night’s National Tyre Distributors Association (NTDA) Awards. The North Yorkshire dealership beat off competition from 14 other retailers across the country in the toughly contested…


Ian Brown Tyres passes Michelin Auto Professional audit with flying colours

Stoke-on-Trent, July 11, 2017 Independent dealership Ian Brown Tyres has passed the Michelin Auto Professional programme’s rigorous audit for the sixth time in a row, becoming one of the longest-serving Michelin Certified Centres in the UK. The North Yorkshire dealership achieved a 94 per cent pass rate in its 2017 audit, and can continue to…


Michelin supports independent dealers with 2017 Tyre Academy launch

Stoke-on-Trent, June 26, 2017 A 16-strong group of promising tyre dealership staff have taken part in the first Michelin Tyre Academy programme of 2017 – a dedicated training course to help members of the Michelin Auto Professional network develop the next generation of expert technicians. Michelin held two launch events, with seven delegates from dealerships…


Michelin launches Click2Sell ‘website in a box’ for tyre dealerships

Stoke-on-Trent, March 23, 2017 Tyre dealerships can roll out a personalised, business-boosting website in just two hours with the help of Michelin Click2Sell – a flexible ‘website in a box’ that helps dealers build their online presence and attract new customers with ease. Click2Sell is believed to be the only tyre manufacturer-backed website-building package to…


Michelin Auto Professional dealerships boost net results with digital training sessions

Stoke-on-Trent, March 1, 2017 Tyre dealerships have crowned their new ‘Online Champions’ at two free digital training sessions hosted by Michelin, which is helping retailers boost sales and profits through internet optimisation. Representatives of 20 Michelin Auto Professional dealerships attended one of two training events, held jointly in Stoke-on-Trent and Dublin. They mark the first…


Michelin Auto Professional relaunches online advocate network Dealer Portal

Stoke-on-Trent, January 30, 2017 Michelin has relaunched its web-based Dealer Portal, giving the tyre dealerships of Michelin’s Auto Professional partnership programme easy access to their vital statistics. The portal was created to help partner dealers work closely with Michelin and plan business growth, as it groups together key data, including the value of the dealers’…


‘Class of 2016’ graduates from Michelin Tyre Academy

Stoke-on-Trent, December 16, 2016 Delegates from the Michelin Tyre Academy ‘Class of 2016’ flew to the company’s Clermont-Ferrand headquarters for the third and final module of the training course, and were rewarded for their dedication with a 4X4 driving experience on a mountain-top track. Six students from the Academy’s initial 2016 intake were selected for…


Guildford Tyre Company secures Michelin Certified Centre status

Stoke-on-Trent, December 8, 2016 Guildford Tyre Company is the latest independent tyre dealership to achieve Michelin Certified Centre status, passing the Michelin Auto Professional advocate programme’s challenging audit at its three sites in Cranleigh, Gatwick and Guildford. Having earned the right to display Michelin Certified Centre signage, all three sites will sport the iconic Michelin…


Michelin Auto Professional annual conference explores online opportunities

Stoke-on-Trent, November 16, 2016 Potential customers who research tyres online, but purchase offline, represent a major growth opportunity for tyre dealers – and the dealerships of Michelin’s Auto Professional advocate network learned how best to target this key demographic at the programme’s annual conference. The event – held this year at Richmond Hill Hotel –…


Michelin Certified Centre wins NTDA Tyre Retail Centre of the Year award

Stoke-on-Trent, October 13, 2016 Independent dealership Universal Tyres’ Chelmsford site has been named the National Tyre Distributors Association (NTDA) Tyre Retail Centre of the Year, fending off competition from national tyre dealerships around the country. The Chelmsford site impressed the judges with its modern design, well-stocked tyre storage and skilled, polite fitting team. The site…


Michelin Tyre Academy ‘Class of 2016’ get in the groove at Dundee factory

Stoke-on-Trent, October 06, 2016 Tyre dealership staff selected to join the Michelin Tyre Academy ‘Class of 2016’ travelled to the company’s Dundee factory for the course’s second module, as their journey towards becoming expert technicians continues. The manufacturer flew a group of 17 attendees – selected from dealerships of the Michelin Auto Professional network –…


Universal Tyres aces audit to become latest Michelin Certified Centre dealership

Stoke-on-Trent, July 29, 2016 Independent dealership Universal Tyres is the latest recruit to join the ranks of Michelin Certified Centres, after eight of the company’s sites comfortably passed the Michelin Auto Professional advocate programme’s stringent audit requirements. The dealership’s Chelmsford, Colchester, Dartford, Greenwich, Ipswich, Plaistow, Staines and West Thurrock sites were the first selected by…


‘Class of 2016’ assemble at Michelin’s UK headquarters for Tyre Academy launch

Stoke-on-Trent, June 23, 2016 Promising tyre fitters from around the UK and Ireland have assembled in Stoke-on-Trent for the launch of Michelin’s 2016 Tyre Academy course, which will transform their raw talent into the skills of an expert technician. A group of 10 fitters selected from dealerships of the Michelin Certified Centre (MCC) network were…


Huw Lewis Tyres’ online overhaul goes live thanks to Michelin funding

Stoke-on-Trent, May 9, 2016 Online tyre shoppers can one-click-fit at Wales’ Huw Lewis Tyres, thanks to a new dual-language website part-funded by the Michelin Auto Professional programme’s business development fund. The revamped website showcases the Michelin Certified Centre dealership’s entire tyre product range and service offering in both English and Welsh, along with a ‘find…