- Latest generation MICHELIN tyre designed to give high performance throughout its lifespan
- MICHELIN Primacy 4+ to be available in 121 dimensions by the end of 2022
- Information on how Michelin can help fleets to achieve their sustainability goals and run more efficiently can be found at michelin.co.uk.
Michelin has introduced a new generation of tyre which is expected to prove one of its most popular fitments within the premium fleet car market, offering greater safety from the first to the last mile.(1) (2)
The new MICHELIN Primacy 4+ replaces the previous generation Primacy 4 which was launched in 2018 and stands out for its exceptional braking performance on wet ground when worn.(3)
It owes much of this performance to Michelin’s EverGrip technology, which includes a self-rejuvenating tread that helps maintain braking performance on wet surfaces, with two layers of rubber helping to offset the loss of tread depth and thus continue to better evacuate water when worn.
The tyre also benefits from Michelin’s MaxTouch Construction to maximise the tyre’s contact with the road and evenly distribute the forces of acceleration, braking and cornering – delivering longer tread life without sacrificing performance.
Martin Thompson, Michelin’s Fleet Segment Manager UK & Ireland, says: “The new MICHELIN Primacy 4+ has been engineered to deliver exceptional safety and performance over a long life(4) on the road. This brings genuine benefits to fleets through improved duty of care towards their drivers, and enhanced sustainability thanks to tyres which need replacing less frequently.”
The MICHELIN Primacy 4+ will be available in 82 dimensions from 16-19 inches by March, reaching 121 dimensions from 16 to 21 inches by the end of 2022. Fitments are ideally suited to many makes and model of car, including electric vehicles, compact cars and saloons, plus compact and medium-size SUVs.
About Michelin:
Michelin, the leading mobility company, is dedicated to enhancing its clients’ mobility, sustainably; designing and distributing the most suitable tyres, services and solutions for its clients’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve a variety of industries. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 123,600 employees and operates 71 tyre production facilities which together produced around 170 million tyres in 2020. www.michelin.com
More information on how Michelin can help fleets to achieve their sustainability goals and run more efficiently can be found at business.michelin.co.uk.
(1) Aquaplaning in curve: External tests conducted by TÜV SÜD Product Service, on Michelin’s request, in June 2021, on dimension 205/55 R16 91V on VW Golf 8 2.0l TDI, 8mm water height, comparing MICHELIN Primacy 4+ (100%) versus BRIDGESTONE Turanza T005 (87,6%); CONTINENTAL PremiumContact 6 (81,2%); GOODYEAR EfficientGrip Performance 2 (94%) competitors. Results may vary according to road and weather conditions.
(2) Aquaplaning in straight line: External tests conducted by TÜV SÜD Product Service, on Michelin’s request, in June 2021, on dimension 205/55 R16 91V on VW Golf VII 1.5 TSI, 9mm water height, comparing MICHELIN Primacy 4+ (100%) versus BRIDGESTONE Turanza T005 (97,7%); CONTINENTAL PremiumContact 6 (98,4%); GOODYEAR EfficientGrip Performance 2 (97,9%) competitors. Results may vary according to road and weather conditions.
(3) Wet braking new and worn: External tests conducted by TÜV SÜD Product Service, at Michelin’s request, between 80-20 kph, in June 2021, on dimension 205/55 R16 91V on VW Golf 8 (worn means when worn at machine – buffed – to the depth of Tread Wear Indicator according to European regulation: ECE R30r03f) comparing MICHELIN Primacy 4+ (new: 22,8m – worn: 31,5m) versus BRIDGESTONE Turanza T005 (new: 22,6m – worn: 36,4m); CONTINENTAL PremiumContact 6 (new:23,1m – worn: 35,3m); GOODYEAR EfficientGrip Performance 2 (new: 23,8m – worn: 35,5m) competitors. Results may vary according to road and weather conditions.
(4) Longevity: External tests conducted by DEKRA TEST CENTER, on Michelin’s request, in July 2021, on dimension 205/55 R16 91V on VW Golf comparing MICHELIN Primacy 4+ (REF km) versus BRIDGESTONE Turanza T005 (-15 998km); CONTINENTAL PremiumContact 6 (-5 655km); GOODYEAR EfficientGrip Performance 2 (+2093km) competitors. Longevity test run in average real usage (D50) with 12200 km run and extrapolated longevity at 1.6mm. Results may vary according to road and weather conditions
CONTACT:
Dan Jones or James Keeler, Garnett Keeler PR
dan.jones@garnettkeeler.com / james.keeler@garnettkeeler.com
+44 (0)20 8647 4467
MICHF/349/22
