Michelin welcomes Soltyre’s second branch to Exelagri network

Brechin-based Soltyre has become the latest tyre dealer to secure Michelin’s agricultural seal of approval, earning its place within the pan-European Exelagri network.

Soltyre’s first centre in Dumfries gained Exelagri accreditation in 2013, and following this success, its new Brechin depot has passed the 48-point Michelin audit – just months after opening in January of this year.

Max Gordon, Managing Director at Soltyre, says: “Having Exelagri accreditation demonstrates to our customers that we have the expertise, equipment, training and manufacturer relationships to offer the highest standards of service.

“To be backed by a global brand like Michelin is a true testament to the hard work all of our technicians have put in.”

As part of the 48-point quality audit, Soltyre had to meet a strict set of criteria assessing all aspects of the business, from cleanliness of the workshop and standard of equipment used, to levels of staff training and the quality of advice given to customers. Soltyre was also required to offer an extensive range of Michelin agricultural tyres, plus wheel alignment checks, quality repairs and 24/7 breakdown service – ensuring local farmers and contractors can access comprehensive support.

The Michelin Exelagri dealer network was formed in 2004 and includes more than 50 locations across the UK and Republic of Ireland – and more than 800 throughout Europe. As part of the programme, Michelin pledges to support its members with specialist tools and added-value services such as City & Guilds accredited training courses.

Established in 2012, Soltyre has quickly built a solid reputation for reliability and service across its three depots in Dumfries, Brechin and Airdrie.

For more information about the range of Michelin farm tyres available visit http://agricultural.michelin.co.uk or tweet @MichelinAgriUK.


Michelin, the leading tyre company, is dedicated to enhancing its clients’ mobility, sustainably; designing and distributing the most suitable tyres, services and solutions for its clients’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve the mobility industry. Headquartered in Clermont-Ferrand, France, Michelin is present in 171 countries, has more than 114,000 employees and operates 70 production facilities in 17 countries which together produced around 190 million tyres in 2017. (www.michelin.com)

For further press information please contact:
David Johnson, Michelin Press Office
Tel: + 44 (0) 1782 402341 Email: d.johnson@michelin.com
Ian Collier or Rebecca Gleave, Garnett Keeler PR, Inver House, 37-39 Pound Street,
Carshalton, Surrey, SM5 3PG
Tel: +44 (0)20 8647 4467 E-mail: ian.collier@garnettkeeler.com or rebecca.gleave@garnettkeeler.com


About Michelin

Michelin’s ambition is to sustainably improve its customers’ mobility. The leader in the mobility sector, Michelin designs, manufactures, and distributes the tyres best suited to their requirements and uses as well as services and solutions to improve transport efficacy. With its offers Michelin allows its customers to enjoy unique moments when traveling.
Michelin also develops high-technology equipment intended for multiple fields. Based in Clermont-Ferrand, Michelin is present in 175 countries, employs 132,200 people and operates 67 tyre factories that, together, produced approximately 200 million tyres in 2022. (www.michelin.com)