Michelin assembles COVID-19 support packs for agricultural tyre dealers nationwide

Michelin is supplying all Michelin Exelagri tyre dealers across the UK and Ireland – recognised for their agricultural tyre expertise – with COVID-19 safety kits to support the implementation of standardised hygiene practices for employees and customers.

The free packs have begun shipping as part of a drive by Michelin to supply more than 2,000 tyre dealers across all sectors with enhanced safety materials, ahead of the busy harvest season and as more vehicles return to the road.

Each pack contains comprehensive tips and advice to help dealers operate as safely as possible during the pandemic, including specific guidelines for workplace and vehicle hygiene, documented cleaning schedules, and advice for interacting safely with customers. The packs also include printed customer welcome notices, social distancing posters, social distancing floor stickers, hand wash guidelines, plus various hygiene products including masks and alcohol hand and surface sanitiser.

Chris Smith, Managing Director of Michelin UK, says: “There’s rightly a huge focus on personal safety in the current climate, but we’re reminding all fleet and machinery operators of the need to drive safe, and stay safe. We want farmers and their drivers to feel confident they can visit a Michelin Exelagri dealer, or request a mobile call-out, when they need new tyres or a repair; it’s important no one neglects vehicle safety.”

Commenting on the content of the packs, he adds: “All of the advice and printed materials are specific to a tyre dealership. We wanted to provide our dealer partners with everything they need to ensure staff feel protected, motivated and able to contribute to creating a safe workplace for themselves and their customers.”

Michelin created special teams across Europe to produce the packs, including staff in Stoke-on-Trent who have been assembling the kits and manufacturing masks locally.

“As well as producing masks for our own use, we’ve been able to donate more than 13,000 to the wider community, including some Stoke-on-Trent care homes and charities,” says Smith. “Our teams have risen to the challenge fantastically. We’re all in this together, and we’re committed to doing everything we can to keep people safe.”


Michelin, the leading mobility company, is dedicated to enhancing its clients’ mobility, sustainably; designing and distributing the most suitable tyres, services and solutions for its clients’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve a variety of industries. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has more than 127,000 employees and operates 69 tyre production facilities which together produced around 200 million tyres in 2019. (www.michelin.com)

For further press information please contact:
David Johnson, Michelin Press Office
Tel: + 44 (0) 1782 402341      Email:

Dan Jones or James Keeler, Garnett Keeler PR, Inver House, 37-39 Pound Street,
Carshalton, Surrey, SM5 3PG
Tel: +44 (0)20 8647 4467   E-mail: dan.jones@garnettkeeler.com / james.keeler@garnettkeeler.com


About Michelin

Michelin’s ambition is to sustainably improve its customers’ mobility. The leader in the mobility sector, Michelin designs, manufactures, and distributes the tyres best suited to their requirements and uses as well as services and solutions to improve transport efficacy. With its offers Michelin allows its customers to enjoy unique moments when traveling.
Michelin also develops high-technology equipment intended for multiple fields. Based in Clermont-Ferrand, Michelin is present in 175 countries, employs 132,200 people and operates 67 tyre factories that, together, produced approximately 200 million tyres in 2022. (www.michelin.com)