Michelin has become an official partner of Farming Simulator 22. The partnership allows all players to take advantage of the environmental and productivity performance benefits of the Michelin agricultural tyre range when this new release in the multi-million selling video game series is launched later this month.
As a technology leader in the agricultural tyre market, Michelin has a complete range of products to support farmers all year round, regardless of the vehicle type or application, and this extensive offer will now be available in the digital world.
In addition to offering players access to Michelin’s wide range of innovative agricultural tyres, this new launch of Farming Simulator 22 offers many new features and technical improvements. Developed and published by GIANTS Software, Farming Simulator was introduced in 2008 and more than 25 million copies have been sold worldwide since – this is the eighth evolution of the popular farming simulation game.
Speaking about the partnership, Bastien Nourisson, Agriculture Communication Manager at Michelin, says: “Since 1935, Michelin has been helping farmers to equip their vehicles with tyres that have constantly evolved in terms of sizing and technology. Michelin has always been committed to advising farmers on the optimum choice of tyres for their vehicles and activities to ensure the best possible performance.
“As a natural evolution, we are pleased to continue in this direction by offering millions of Farming Simulator players our complete range of tyre solutions. From tractors and sprayers, to the harvesting equipment and back to the trailer, all our ranges, sizes and technologies available in real life, will now be available in the virtual world.”
Farming Simulator 22 will release on 22 November for PC, Mac, PlayStation 5, Xbox Series X/S, PlayStation 4, Xbox One and Stadia.
About Michelin:
Michelin, the leading mobility company, is dedicated to enhancing its clients’ mobility, sustainably; designing and distributing the most suitable tyres, services and solutions for its clients’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve a variety of industries. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 123,600 employees and operates 71 tyre production facilities which together produced around 170 million tyres in 2020. www.michelin.com
More information on how Michelin assists transport businesses achieve its sustainability goals and run more efficiently can be found at business.michelin.co.uk.
About GIANTS Software
GIANTS Software is an international video game developer and publisher from Switzerland established in 2004 and known worldwide for creating the popular Farming Simulator series. The team with offices in Switzerland (Zurich), Germany (Erlangen), USA (Chicago) and Czech Republic (Brno) is very committed to maintain close contact to the agricultural industry and to engage with the community. For more information, please visit giants-software.com
About Farming Simulator
Since 2008, over 25 million versions of Farming Simulator have been sold worldwide. The game series has been released on all popular platforms including consoles, mobile phones, tablets and PCs since 2008. From the start, the team enabled users to create mods with the company’s own GIANTS Engine. With the Farming Simulator League (FSL), the series introduced a competitive eSports mode in 2019 – with teams competing in professional tournaments and many acclaimed brands and sponsors on board. More information available at farming-simulator.com
CONTACT:
Dan Jones or James Keeler, Garnett Keeler PR
dan.jones@garnettkeeler.com / james.keeler@garnettkeeler.com
+44 (0)20 8647 4467
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