Primaflow F&P further reinforces customer proposition with new appointments

Primaflow F&P has announced the appointment of two new marketing specialists, enabling the company to further strengthen its ability to ‘Simply Deliver More’ for customers, through reliability of service and staff expertise.

Adam Lay, Marketing Executive, and Hamzah Latif, Digital Marketing Executive, will help to ensure customers can access accurate and up-to-date information about the company’s extensive range of 12,500 plumbing, heating and bathroom products.

Adam has been appointed to coordinate marketing activity for the heating category specifically – joining an existing team of specialists across the company’s two other key divisions: plumbing and fires & bathrooms. Primaflow F&P’s Head of Marketing Tim Ramsey explains the rationale behind the team structure:

“We have invested in appointing dedicated managers across each of the key categories, not just because it enables us to negotiate externally with manufacturers and suppliers to secure the best products at the best prices for our customers – but also because it provides invaluable specialist expertise internally. Adam will work closely with our heating category managers, helping them to promote and launch products, as well as creating a suite of customer communications materials.”

Hamzah, meanwhile, will be responsible for optimising the customer journey across the company’s website – a role that Tim explains is critical to the business:

“With a website holding information on 12,500 products and a diverse customer base consisting of more than 7,000 independent merchants and retailers, it’s vital that we have an expert team in place aligning the functionalities of the former to the requirements of the latter! Hamzah will be key to that process, driving online trading by optimising the functionality of the website at every possible customer touchpoint.”

Tim concludes: “We delighted to welcome Hamzah and Adam to our growing team. These are exciting times for Primaflow F&P, and we want to ensure all our customers are aware of our extensive and expanding range of products and the high levels of service we provide. Our new recruits will help us share that message.”

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For information on the products and services provided by Primaflow F&P, contact F&P Wholesale, Eldon Way, Crick, Northamptonshire, NN6 7SL.

E-mail: info@fpwholesale.co.uk  Website: http://www.fpwholesale.co.uk

Note to editor:

Primaflow F&P is the UK’s biggest wholesaler of plumbing, heating and bathroom materials, providing more than 18,000 products to over 7,000 customers. With roots going back 40 years, Primaflow F&P has established a reputation within the merchant sector for offering quality products and a first-rate service at a competitive price.

For further press information please contact Sonya Hayden on 020 8647 4467 or email sonya.hayden@garnettkeeler.com.

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About Primaflow F&P

Primaflow F&P is the UK’s biggest wholesaler of plumbing, heating and bathroom materials, providing more than 18,000 products to over 7,000 independent merchant, retailer and showroom customers, with online ordering available 24/7. New customers can set-up an account by visiting www.primaflowfandp.co.uk

With roots going back 40 years, Primaflow F&P has established a reputation within the merchant sector for offering quality products and a first-rate service at a competitive price.


Contacts

Alistair Moses, Garnett Keeler PR
+44 (0)20 8647 4467
alistair.moses@garnettkeeler.com