Imminent ‘big freeze’ expected to trigger increased demand for home heating products

Winter weather has hit the headlines this month, with experts [1] forecasting an imminent onslaught of snow, storms and sub-zero temperatures. With freezing conditions expected to set in next month and continue until February 2017, home heating plans will be a high priority for many – as Gary Shields, Bathrooms & Fires Category Manager for F & P, Primaflow and Connections, explains:

“Every autumn, as nights draw in and temperatures drop, thoughts turn to winter heating – specifically, the possible need to upgrade or add to existing systems. However, given recent news coverage of the unusually harsh conditions ahead, public awareness of the need to prepare for winter is likely to be heightened – and so suppliers can almost certainly expect a spike in demand for home heating products over the coming months.”

Although installers – and in turn fire retailers and merchants – are likely to experience a widespread increase in requests for heating-related products, there is no ‘one size fits all’ solution, as Mr Shields explains:

“Installers will find that their customers’ needs vary widely: some will be looking for an entire heating overhaul – and so require multiple product types and features – whereas others may simply be looking for a single portable heater to provide extra warmth at an affordable price.

“Customers will also have different preferences and priorities when it comes to issues such as efficiency, aesthetics and environmental impact. Retailers and merchants will naturally be keen to cater for these diverse needs and to respond to installer requests in a timely way.”

With a comprehensive catalogue of gas and electric stoves and fires, F & P offers a wide range of brands such as Dimplex, Valor and Flavel – as well as accessories from Arada and Certainly Wood – on a next-day delivery basis. Mr Shields explains that the company’s product experts are on hand to guide suppliers through the multiple options available:

“With hundreds of inset, wall hung, portable and freestanding models available, it is important for retailers to know that they can call on a product specialist for advice where needed. F & P prides itself on delivering expert knowledge and advice – along with the highest quality products. Our next-day delivery promise gives suppliers the confidence to respond to installers’ requests swiftly – which in turn will be welcome news to those customers seeking extra warmth this winter.”

[1]  Experts quoted in national news articles include James Madden (Exacta Weather), Piers Corbyn, (WeatherAction), independent meteorologist Matthew Hugo, and the Weather Outlook.


For information on the products and services provided by F&P Wholesale, contact F&P Wholesale, Eldon Way, Crick, Northamptonshire, NN6 7SL.
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Note to editor:

F & P, Primaflow & Connections is the UK’s biggest wholesaler of plumbing, heating and bathroom materials. In addition to a wide selection of branded items, F & P carries almost 4,000 own-brand plumbing products, offering merchants a higher margin alternative. F & P’s experts operate from a network of nine UK distribution centres, providing next-day delivery and outstanding customer service to over 3,000 customers each month. The company also supplies a wide range of brassfoundry, tube fittings, taps, mixers and related plumbing and heating materials from its Birmingham based Primaflow & Connections business to merchants, wholesalers and specialist trade distributors. With roots going back 40 years, F & P has established a reputation within the merchant sector for offering quality products and a first rate service at a competitive price.

For further press information please contact Sonya Hayden or Charné Ahmed on 020 8647 4467 or email | .


About Primaflow F&P

Primaflow F&P is the UK’s biggest wholesaler of plumbing, heating and bathroom materials, providing more than 18,000 products to over 7,000 independent merchant, retailer and showroom customers, with online ordering available 24/7. New customers can set-up an account by visiting

With roots going back 40 years, Primaflow F&P has established a reputation within the merchant sector for offering quality products and a first-rate service at a competitive price.


Alistair Moses, Garnett Keeler PR
+44 (0)20 8647 4467