F & P RESPONDS TO MARKET NEED WITH NEW BATHROOMS PORTFOLIO

National bathroom distributor F & P Wholesale is expanding the range of shower and bathroom products available to its merchant customers across the UK – with new own-brand and branded options becoming available from June.

F & P has introduced the Capri 2 suite into the Fresssh own-brand offering, along with a range of Trojancast baths, whilst a new partnership with award winning manufacturer Merlyn brings the Vivid Boost, Sublime & Glisten ranges into the business.

Jed Kenrick, Managing Director for F & P, says the changes to the bathroom portfolio follow extensive customer feedback about preference and price point.

“Over the past 12 months, we’ve identified an increase in demand for mid-range items that offer stylish design for end users, whilst maintaining a competitive pricing edge for retailers. In light of this, we have consolidated our portfolio, increasing our SKU count and incorporating improved tap options and a new suite to give our merchant customers greater depth of choice.”

The new product introductions join an existing range comprising hundreds of products across bathroom furniture, fittings and accessories – as well as branded shower units from Mira, Aqualisa and Triton. As of May 2017, merchant customers will also benefit from Merlyn’s newly launched ‘Vivid’ collection of enclosures.

As chief national distributor, F & P will carry a wide selection of the Vivid range – including 6mm, 8mm and 10mm enclosures, as well as wet room panels and bath screens. Mr Kenrick explains why the company took the step of introducing a branded enclosures range to customers for the first time:

“F & P is currently going through a period of dynamic change: later this month we will be opening a new purpose-built warehouse, and we have recently invested in improvements to our online ordering facility, which gives customers 24/7 access to our product range – so the commercial infrastructure was perfectly poised for the addition of new items.

“We are committed to providing a wide range of high-quality products at competitive prices – and Merlyn’s new range enables us to do just that.”

The new portfolio of products will be available to F & P’s merchant customers from June 2017, with next-day delivery available for items ordered before 5pm. Existing customers requiring further information – or new customers wishing to set up an account – are invited to visit www.fpwholesale.co.uk.

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For information on the products and services provided by F&P Wholesale, contact F&P Wholesale, Eldon Way, Crick, Northamptonshire, NN6 7SL. E-mail: info@fpwholesale.co.uk Website: http://www.fpwholesale.co.uk

Note to editor:
F & P, Primaflow & Connections is the UK’s biggest wholesaler of plumbing, heating and bathroom materials, providing more than 18,000 products to over 7,000 customers. With roots going back 40 years, F & P has established a reputation within the merchant sector for offering quality products and a first-rate service at a competitive price.

For further press information please contact Nic Daley or Sonya Hayden on 020 8647 4467 or email nic.daley@garnettkeeler.com | sonya.hayden@garnettkeeler.com.

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About Primaflow F&P

Primaflow F&P is the UK’s biggest wholesaler of plumbing, heating and bathroom materials, providing more than 18,000 products to over 7,000 independent merchant, retailer and showroom customers, with online ordering available 24/7. New customers can set-up an account by visiting www.primaflowfandp.co.uk

With roots going back 40 years, Primaflow F&P has established a reputation within the merchant sector for offering quality products and a first-rate service at a competitive price.


Contacts

Alistair Moses, Garnett Keeler PR
+44 (0)20 8647 4467
alistair.moses@garnettkeeler.com