A fleet of 20 eye-catching new Bibby Distribution trailers are giving confectionery manufacturer Tangerine maximum brand visibility as they transport Britain’s best-loved sweets and snacks across the UK.
The EN XL-rated SDC curtainsiders, that each have a 26-pallet capacity, have been liveried with instantly-recognisable designs featuring Butterkist Popcorn, Fruit Salad Softies and Refreshers Softies, doubling their use as mobile billboards.
Bibby Distribution’s investment in the new trailers was a crucial sweetener in the 3PL winning Tangerine’s distribution contract.
Steve Webster, Tangerine’s Head of Logistics and Customer Service, says: “From the very outset we agreed we wanted a number of branded trailers. They’re very distinctive and bright, with vibrant colours that reflect our brand identity. The new trailers are very visible and are a great advert for Tangerine – you can’t miss them!”
Webster adds: “It’s a great use of what would otherwise be wasted advertising space. We’re already looking at plans to add more colourful designs to the fleet based on the strong start to our working partnership with Bibby Distribution.”
As part of the agreement with Tangerine, family favourites including Black Jacks, Dib Dabs, Sherbet Fountains and Wham Bars, are transported from the confectioner’s six factories before being consolidated at Bibby Distribution’s flagship Wakefield site and then transported across the UK.
Notes to editors:
As one of the top ten logistics providers in the UK, Bibby Distribution exists to enable other companies to drive value from their supply chain activities. The company specialises in providing contract logistics, warehousing, distribution, systems integration and added value services to a wide range of customers.
Bibby Distribution operates from 90 locations across the UK, employs 2,000 people and manages 2million ft² of warehousing space.
The majority of Bibby Distribution’s business is based on long-term partnerships. Its diverse capability also means it can share best practice across the various industry sectors it operates in, from Automotive to FMCG.
Bibby Distribution is part of Bibby Line Group, a diverse and forward-looking family business delivering personal, responsive and flexible customer solutions for over 200 years.
Bibby Line Group is a £1.4 billion business, operating in more than 20 countries, employing over 4,500 people in industries including retail, offshore, financial services, distribution, shipping, marine based businesses, plant hire and woodland burials.
To find out more about Bibby Line Group, visit www.bibbylinegroup.co.uk.
Bibby Distribution, Head office, 105 Duke Street, Liverpool, L1 5JQ.
Further press information:
James Boley and James Keeler at Garnett Keeler PR on 020 8647 4467.