Asset Alliance Group announces acquisition of Forest Asset Finance

Asset Alliance Group, one of the UK’s leading providers of commercial vehicle finance solutions and retailers of new and used trucks and trailers, has acquired specialist bus and coach finance intermediary Forest Asset Finance Limited. The seven-figure deal will broaden Asset Alliance Group’s (AAG) already extensive portfolio and provide a strong foothold in the bus and coach sector.

Integration within the Asset Alliance Group will provide Hampshire-based Forest with the ability to fund customers on their own book as well as continuing to offer extensive brokerage facilities. It will also provide the Forest Team with the capital needed to further develop the business and realise its potential across the UK using AAG’s established office and depot network in Scotland and the Midlands.

Formed in 2011, AAG has gone from strength-to-strength and is now one of the fastest-growing businesses in its sector. Now employing over 80 members of staff it has increased its share of the UK commercial vehicle finance, contract hire and vehicle sales markets year-on-year, and the group’s lending following its latest acquisition is expected to reach £85million.

The group is gearing up for further growth in 2016, both organically and through targeted acquisitions.
Commenting on the deal Asset Alliance Group CEO, Willie Paterson, said:

“Forest Asset Finance is an established brand in the bus and coach sector whom we have known for a long time and they have a very loyal customer base. The two businesses share many similar characteristics both in terms of product set and customer service ethos. By pooling these strengths our customers will continue to see the bespoke service they have become accustomed to whilst also benefitting from a wider range of services through a single access point. It’s a partnership that will benefit everyone involved.”

Michael Bycroft, Director at Forest Asset Finance, said:

“Our expertise in the bus and coach sector combined with the financial strength and extensive product offering of the Asset Alliance Group will cement our position as a leading player in the bus and coach sector. The markets we operate in are highly competitive and this deal gives us the scale and advantage to compete effectively and grow our business.”

About Asset Alliance Group

Asset Alliance Group has redefined the way companies acquire transport and logistics vehicles and occupies a unique position in the market, as it uses its own funds and significant buying power to supply multi-brand truck, trailer, bus and coach vehicles on any combination of contract hire, operating lease, finance lease or hire purchase. This flexibility, combined with a transparent and consultative approach, helps customers drive maximum efficiency from their fleets.

Asset Alliance Group also stands out for maintaining full control of residual risk through its retail arm, which protects customers from overly strict return conditions commonplace in the industry.

The Group operates across five UK sites and is headquartered in Wolverhampton.


Dan Jones, Garnett Keeler PR
+44 (0)20 8647 4467
Chris Druce, Garnett Keeler PR
+44 (0)20 8647 4467
Asset Alliance Group
Edwin House
Boundary Industrial Estate
Stafford Road
WV10 7EL
+ 44(0)1902 508 498