A fleet of 10 Freshlinc trailers now boasts bespoke works of art after vehicle graphics specialists RGVA applied high definition vinyl wraps to them as part of a campaign to encourage people to engage in the arts.

RGVA’s highly skilled applications team worked with the Lincolnshire-based fresh, chilled and horticultural haulage business to apply the striking liveries to the 10 refrigerated trailers, that will travel an average 2,500 miles each week across the UK and Europe for the next three to six years.

Each 13 metre Schmitz Cargobull trailer features a different famous resident from the Boston and South Holland region who has made a significant impact on the world, including the founder of the Royal College of Nursing, Dame Sarah Swift.

Transported – the community arts organisation that commissioned the project – asked Freshlinc employees to nominate subjects for the project, and the staff who made the winning suggestions are featured on the respective trailer’s rear door graphics alongside an explanation of their choice.

Freshlinc’s Commercial Director, Ashley Holland, says: “Transported aims to bring art into the community, so this is a perfect collaboration as thousands of people see our trailers every single day. We have effectively put an art gallery on wheels.

“It’s creative campaigns like this that underline just how powerful truck-side promotions can be in reaching vast audiences.”

The self adhesive vinyl (SAV) designs, produced by local design agency Electric Egg, were latex printed on 3M IJ40 laminated vinyl, and are among the most detailed the team at RGVA has fitted to trailers of this size. The pin-sharp reproductions, which were fitted at Freshlinc’s Spalding base over three weeks, illustrate the power of the team’s HP Latex printers and the quality of the 3M materials it uses.

Holland adds: “These trailers are literally works of art and we needed to be confident they will look their best for their entire working life. RGVA has a proven track record in the industry, and their work means these spectacular liveries will be seen far and wide for years to come.”


Notes to editor:
RGVA is a vehicle branding specialist with an expert team comprising advisors, managers, designers, printers and graphic technicians. The company is a Gold-tier 3M™ Select™ Graphic Specialist and an official distributor for Traxx®, the world’s most popular truck frame system for vehicle-based advertising. RGVA specialises in supplying decals, cut graphics, wraps and livery solutions to companies across the UK, working on vehicles ranging from cars and vans, to trucks, buses and coaches. The company is headquartered in Maidstone, Kent, with offices in York and Glasgow, offering full national coverage via a network of graphic technicians in fully-equipped RGVA-liveried vans.

For further press information please email Gary Baker ( gary.baker@garnettkeeler.com ) at Garnett Keeler PR or call +44 (0)20 8647 4467.


About RGVA

RGVA are a leading vehicle branding specialist, supplying decals, cut graphics, wraps and livery solutions to companies across the UK. Headquatered in Kent supplying and managing branding for Local and National fleet clients such as Sainsbury’s, ASDA, Michelin and Muller Dairies.

RGVA were the first in the UK to offer environmentally friendly graphics and the first vehicle branding specialist to achieve both ISO9001 and ISO14001 standard certification.

RGVA also sells Traxx®, a patented quick-change truck frame system that was developed in 2004 by RGVA directors Ian Calderwood and Richard Penn. There are now more than 9000 trucks operating with this system worldwide. Users include Sainsbury’s, Culina Logistics, Carpet Right and Michelin.


Gary Baker, Garnett Keeler PR
+44 (0)20 8647 4467
Unit 4 Spectrum Business Estate
Bircholt road, Parkwood
ME15 9YP
United Kingdom

+44 (0)1622 673 797